“Given the fact that Scion has always worked with DJs and respected their culture, we wanted to give our audience a useful tool for their craft.” - Jeri Yoshizu, Scion sales promotions manager on the release of “Scion Radio 17 BPM Meter” iPhone and iPod Touch application.

The launch of the free Radio 17 Beats Per Minute (BPM) Meter application is part of Scion’s effort to generation brand engagement through a social gaming.

The app, developed by EpicTilt.com, automatically calculates the BPM of a song as users tap the screen to the song’s rhythm.  After recording the song’s BPM, users can create playlists by genre and send their song lists with corresponding BPM info to themselves and others for use in the planning of live sets and recorded mixes.  The Scion Radio 17 BPM Meter also provides a scrolling news ticker that keeps users up-to-date with the current month’s Scion Radio 17 features, as well as information about the latest Scion Audio Visual (S A/V) releases and events.  

By providing the DJ culture with a utilitarian tool, Scion not only builds brand engagement, but also generates brand awareness, but in a relevant way. 

The application is now available at the Apple App Store.