This month eMusic’s Access & Rewards program is going to let 25 lucky eMusic members (and their + 1s) experience the enthusiasm that is Little Steven Van Zandt - most famous for his two roles: that of Silvio on the Sopranos and, more notably, as longtime Springsteen sidearm in the E Street Band. 

On June 16th, at a secret New York location to be announced, Little Steven will be sharing with a small audience his love for great rock and roll. He’ll talk about the bands that inspired him, and will share his insights on making timeless records, his requirements for a great live show and will reveal how he honed his songwriting skills. It’s a rare, up-close opportunity with a rock titan. Consider it a starter course in pop music appreciation.

This membership exclusive giveaway by eMusic models off the popular “artist meet & greet” strategy that brands like, American Express use to entice its card holders to purchase their live concert ticket packages. 

eMusic embracing this concept and using it as a giveaway shows their understanding in the value of fan-artist engagement (which can ultimately convert to brand-engagement for eMusic).

In the music industry, fan engagement is key - just like the tried and true method of, whichever band stand around their merch table after the show will always sell the most merch.