New Facebook brand pages, (now referred to as “Public Profiles”) is the best thing to happen for artist promotion since the introduction of Myspace.

Why? Because you can now totally customize your profile to direct your fans to a landing page of what you’re trying to promote right now! Also with this new version of FB, when brands post news, it will appear directly in your fan’s news feed (seamlessly integrated with their other “real” friend’s news). Oh, and let’s not forget the Status Updates option (i.e. room to insert friendly humor here).

It’s like having your very own “mini website” in the world, wide web of Facebook!