Marketing Translation = “NIN GeoTargeting” (but in this case,  instead of ads, the promotion of the “NIN brand”). 

The features on this artist-centric NIN iPhone and iPod app includes the opportunity for fans to have access to exclusive NIN up-to-the-minute content. Die-hard NIN fans can now claim bragging rights on being among the first to check out new NIN photos, music (redirected to YouTube), tour dates, show updates, chats, forums, and even utilize the GPS function that allows them to connect with fellow NIN fans (that’s right people, now you can go trolling for other Reznor fans within a 50 mile radius).

The app neatly aggregates content from NIN.com conveniently into your iPhone in a super slick interface (after all, this is Trent Reznor we’re talking about). NIN are treating their iPhone app as if it’s an extension of their website, and like a 21st century version of a fan club. 

From an objective perspective, the verdict is still out on whether this app serves any real utilitarian purpose like we’ve seen with other music apps (e.g. Shazam, Coachella, Pandora), but we do appreciate Reznor and crew giving it “a good College try” into being early adopters of the social media space. 

And for those NIN Blackberry users out there, don’t despair, the band will be “investigating” Blackberry and Android versions next. 

NAME: nin: access (iPhone/iPod app)

COST: Free