New York, NY - Multi-platinum, Grammy nominated Papa Roach joined Bruce Springsteen, Crosby Stills & Nash, Chicago, Earth, Wind & Fire, Joss Stone, O.A.R and many others as part of WHY’s Artist Against Hunger & Poverty program.

PapaRoachpartnered with WHY (World Hunger Year) to raise funds and awareness for organizations who are working towards finding answers for hunger, poverty and homelessness. Led by frontman Jacoby Shaddix, who revealed earlier this year that he was homeless as a child, the band are currently on the road, on a co-headling tour with Jet to support their fifth studio album, Metamorphosis (debut at #8 on the Billboard 200 chart, earlier this year), which addresses many of the current social and economic themes prevalent today.

The band’s partnership with WHY will feature an auction in their tour markets where fans bid (www.paparoach.com) on an exclusive experience including an interview with the band, side-stage tickets, soundcheck access and much more – with all proceeds going to WHY.

To support their effortsto raising money, Papa Roach gave a shout-out from the stage at New York’s Nokia Theater during their Thursday Nov 12th show, encouraging fans to go out to the WHY table to make donations in return for a chance to win signed merch by the band.

In addition, the band will build awareness from the stage and visit local food banks and homeless shelters to lend their support. “We’re proud to work with World Hunger Year to help those in need.” Says frontman Jacoby Shaddix “We’ve been fortunate enough to have a voice and we want to use it by giving back. We encourage everyone to help out their local communities.”

It’s nice to see artists finding a proactive way to give back.

It’s no secret that it’s a tough market for the Auto industry now, and for the auto makers who are holding up, they are aware of how important it is to stand out in this competitive environment.

At last week’s New York Auto Show, Land Rover unveiled their new vehicle, as well as a promotional campaign that incited a lot of talks around the water cooler at ad agencies everywhere.

Using the same concept as a media buy, Land Rover paid 4500 Tweeters to post and comment about “Land Rover” and include a “#LRNY” tag at the end of their posts to optimize their name search. Even though many other car companies like Ford and Honda have a successful presence on Twitter, according to Brand Republic, Land Rover are the first to openly brand themselves on Twitter.

Land Rover have essentially created a new way to sponsor Tweets -but is it in “good taste”? So far no other brands has been reported to follow in Land Rover’s Twitter sponsoring concept yet.

However, suffice to say, if a brand with a loyal following uses the same strategy e.g. an Artist to promote their upcoming tour, it could be an effective alternative to a media spend in addition to a traditional ad-buy to get their message across.