Thank you New York, Chicago, Houston and Dallas! VIP packages for Daniel Lioneye have sold out in these markets but are still available in other cities…
eMusic offers Members Only Meet & Greet Giveaway
This month eMusic’s Access & Rewards program is going to let 25 lucky eMusic members (and their + 1s) experience the enthusiasm that is Little Steven Van Zandt - most famous for his two roles: that of Silvio on the Sopranos and, more notably, as longtime Springsteen sidearm in the E Street Band.
On June 16th, at a secret New York location to be announced, Little Steven will be sharing with a small audience his love for great rock and roll. He’ll talk about the bands that inspired him, and will share his insights on making timeless records, his requirements for a great live show and will reveal how he honed his songwriting skills. It’s a rare, up-close opportunity with a rock titan. Consider it a starter course in pop music appreciation.
This membership exclusive giveaway by eMusic models off the popular “artist meet & greet” strategy that brands like, American Express use to entice its card holders to purchase their live concert ticket packages.
eMusic embracing this concept and using it as a giveaway shows their understanding in the value of fan-artist engagement (which can ultimately convert to brand-engagement for eMusic).
In the music industry, fan engagement is key - just like the tried and true method of, whichever band stand around their merch table after the show will always sell the most merch.